Al Majed for Oud
Client
Al Majed for Oud
Clients
Al Majed for Oud
We travelled to Grasse, UNESCO-listed world capital of perfumery, to tell the story of Al Majed for Oud's Rose de Mai. The campaign unfolds across two TVCs directed by Quentin Labail, a portrait of the brand's nose and an animated ad, extended into stills with a lifestyle shoot by Clément Lefer and a studio product shoot by Lisa Raio. Three ways of capturing, in images, what a fragrance can only express in scent.